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Market Insights

branding tips for insurance brokers
Insurance Made Easy, Market Insights

Branding Tips for Insurance Brokers

Building a brand is a powerful way to gain an edge over your competition. Your brand helps to establish why people should do business with or pay attention to you over someone else in your industry. And creating a successful brand doesn’t happen overnight. Extensive advertising and expansive marketing budgets are the norms among major corporations, insurers and otherwise. Even with limited resources, establishing a brand is possible.

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climate change
Market Insights, Sustainability

How Climate Change Impacts Severe Weather and Role of Insurers

Although it’s hard to pinpoint whether climate change intensified a particular weather event, the trajectory is clear — we’re experiencing hotter heat waves, drier droughts, and bigger storm surges – with scientists detecting a strong link between the planet’s warming and its changing weather patterns. With record-setting temperatures year after year, it’s likely that global warming is making extreme heat events more frequent. Most recently, for example, wildfires in the Western U.S. have led to over four million acres burned so far (2.5 million in Northern California and over 1.5 million in Oregon and Washington) and over 13,500 structures damaged or destroyed as of September 20. Climate change has also led to more hurricanes, with rising sea levels that are leading to higher storm surges and more floods.

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insurance talent shortage
Market Insights

How COVID-19 Has Impacted the Insurance Talent Shortage

The insurance industry has been known for its talent shortage and its difficulty in attracting Millennials and now Generation Z as veteran employees retire. The industry over the years has undertaken various programs, campaigns, and career days at schools along with offering summer internships to highlight the many benefits and rewards of working as an insurance professional – from job stability to career advancement, competitive salaries, work-life balance, and flexibility, and more.

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sales and marketing blogs for insurance agents
Market Insights

Sales and Marketing Blogs for Insurance Agents

There is always room for improvement when it comes to sales and marketing. As quarantine continues and agencies look for new ways to generate leads, industry insights, and thought leadership articles are crucial to staying on top of the ball. 

With a quick Google search, tried and true insurance sales and marketing tactics are at your fingertips. Below is a list of our favorite sales and marketing blogs for insurance agents, full of valuable tips, tricks, and insights.

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diversity in the workplace
Market Insights

Treating Diversity in Business as a Workplace Safety Program

Diversity in the workplace has taken center stage as minorities rise up to claim their rightful seat at the table. We recently discussed how the insurance industry is handling systemic racism and workplace diversity in the wake of the Black Lives Matter movement and the need for more African Americans, Latinos, Asians, and women of color to hold key executive and management positions.

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directors and officers insurance
In the Press, Market Insights

COVID-19-Related Litigation Landscape and D&O Insurance

The coronavirus has taken its toll on businesses, workers, and the economy with the insurance industry at the center of quite a number of disputed cases, particularly with regard to business interruption losses. But over the last several months, we’ve also seen litigation impacting corporate directors and officers (D&O) – from securities class-action suits to derivative claims and a hotbed of other potential D&O claims down the road. Let’s take a look at what’s been happening and what may lie ahead.

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insurance industry adapting to the new normal
Market Insights

How Is the Insurance Industry Adapting to the New Normal?

Actually, very well, thank you. Professionals in the insurance industry were able to pivot relatively smoothly to remote work and take advantage of the digital platforms available to keep in constant contact with clients as quarantine and safer-at-home orders were put in place. Five months later, the industry continues to deliver outstanding service and the insurance products commercial and personal clients need.

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Making Virtual Events Work
Market Insights

Making Virtual Events Work

Face-to-face meetings and events are on hold – at least for the near future. Many planned concerts and events were canceled or have been postponed until 2021 in the wake of the pandemic when it became clear that social distancing and limited traveling were required to get control over the virus. Adobe, for example, quickly had to shift its annual Nevada conference online, more than quintupling its guest list. SalesForce switched its 2020 World Tour Sydney event in March from an in-person gathering to a live stream format with only two weeks’ notice; despite the last-minute shift, the company surpassed its expectations as a record 80,000 participants signed up for the event.

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internet usage trends in the age of quarantine
Market Insights

Internet Usage Trends in the Age of Quarantine

According to OpenVault’s Broadband Insights Report for the first quarter of 2020, average broadband consumption was 47% higher than the same time last year. Internet and social media usage have certainly been a way for people to remain in the know while quarantined during the COVID-19 pandemic. But how has the increase in consumption inspired those in the insurance industry to recalculate their sales approaches?

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Working From Home With Kids
Market Insights

Working From Home With Kids

Working from home can be difficult on its own, but with kids, it can feel nearly impossible. Over the past few months, parents have undoubtedly grown and become more adept at juggling work with children. But as summer comes to a close, few schools are expected to return to normal and most companies have no plans of returning to the office anytime soon, leaving parents with no relief and the added challenge of managing their children’s education.

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managing a remote team
Market Insights

Tips For Managing a Remote Team

The coronavirus pandemic has forced nearly two-third of Americans to work remotely, leaving many employees and their employers working out of the office and separated for the first time. Although working from home isn’t a new concept — and a quarter of the U.S. workforce was already working from home pre-pandemic — the abrupt and unexpected transition to remote work has been challenging for staff and managers alike. Without adequate preparation time, companies were unable to establish clear policies and training. Even now, months into stay-at-home orders, businesses continue to struggle with employee engagement and productivity. Fortunately, there are several steps managers can take to remedy this:

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