“Hi! I just checked in and I want to feel worse after I leave.” Said no hotel guest ever.
In fact, the pendulum keeps swinging way over in the other direction and sticking there. Guests are not just looking for a clean, comfortable place to stay with restaurant options and proximity to destinations, they are actively seeking hotels with wellness programs.
Their goal? To partner a vacation or work obligation with a built-in regiment that makes them feel better while they’re there. And it’s all about personalizing the options.